Landing Page Design

What Elements Drive Conversions?

Are you aware of the elements that drive pay per click conversions?

Do you know what closes sales and what doesn’t?

If not then you might want to hold off on designing your landing page until you figure out what does drive conversions. No sense throwing money away experimenting with pay per click advertising when you aren’t sure how it works. The following elements on your landing page should be considered for every landing page design you undertake:

• Call to Action - Your call to action is one of the most important elements of any landing page. This is the content that will ask for the sale. Without a strong call to action you will not see as many conversions as you expect.

• Page Content - Give thought to your page content because if your site visitors bounce off the page before reading through it they’ll never convert, even if you have the strongest call to action possible. Your content must be engaging and keep them reading.

• Headline - Your landing page headline must grab your readers’ attentions. They’ll never read your outstanding content if you don’t get their attention first.

• Overall Design - The design of your landing page is very important. Is it attractive? If not, your readers might not stick around.

• Landing Page Layout - Page layout is one of the most important aspects of building a quality landing page. Are your photos and graphics placed optimally? Do you have exit links that encourage page visitors to leave before making a purchase? Do you make good use of bullet points, headlines, sub-headlines, and other page elements?

Each of these elements will contribute to a higher or lower conversion rate on your landing page for pay per click advertising campaigns. If you do not understand the purpose for each element then you can’t fix any conversion problems your page might have. I hope these points will help you building better landing pages.