1.Make sure your headline refers directly to the place from which your visitor came or the ad copy that drove the click.
2.Landing page optimization tip: remove the navigation bar on your landing page design.
3.Provide a clear call to action : Use a minimum of 2 calls to action in a short landing page, 3-5 in a long landing page.
4.Be crystal clear in your goals : Keep your body copy on point as a logical progression from your headline and offer.
5.Keep your most important points at the beginning of paragraphs and bullets.
6.Make your first paragraph short, no more than 1-2 lines.
7.Remove all extraneous matter from your landing page : This includes navigation bars, visual clutter, and links to other sections.
8.Make sure the landing page is relevant to the keyword/ad copy of your PPC ad.
9.Keep the "required fields" to a minimum on your landing page.
10.Make the user feel comfortable - always include a privacy policy on your landing page.
These tips will get you started. Design elements are critical, ie— color, images, layout — as well as video, audio, and other interactivity elements whose purpose is to more deeply engage the reader and boost response.
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