Tips For Creating Landing Page That Get You Leads

Tuesday, September 16, 2008 ·

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Increase your conversion rate with just a few simple steps on your landing page design

1.Make sure your headline refers directly to the place from which your visitor came or the ad copy that drove the click.
2.Landing page optimization tip: remove the navigation bar on your landing page design.
3.Provide a clear call to action : Use a minimum of 2 calls to action in a short landing page, 3-5 in a long landing page.
4.Be crystal clear in your goals : Keep your body copy on point as a logical progression from your headline and offer.
5.Keep your most important points at the beginning of paragraphs and bullets.
6.Make your first paragraph short, no more than 1-2 lines.
7.Remove all extraneous matter from your landing page : This includes navigation bars, visual clutter, and links to other sections.
8.Make sure the landing page is relevant to the keyword/ad copy of your PPC ad.
9.Keep the "required fields" to a minimum on your landing page.
10.Make the user feel comfortable - always include a privacy policy on your landing page.

These tips will get you started. Design elements are critical, ie— color, images, layout — as well as video, audio, and other interactivity elements whose purpose is to more deeply engage the reader and boost response.

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