SIX--->Search Engine Marketing Strategies

6 Search Engine Marketing Strategies

Search engine marketing involves keeping your content fresh, using keywords that put you at the top of the first page and obtaining as many links to your site from other websites as possible.

1. Search engines need updated content. Pay attention to which sites show on the first page and you will notice that among the sites in keyword competition, it is the sites with the most updated content that win. Either write your own articles and upload your own graphics and photos or outsource the job to freelancers.

There are many freelancers who write for reasonable rates. With one good writer or writing team, you can improve your site's rankings dramatically. Make sure the writer you choose understands SEO.

2. Keyword strategies- Going for those people who instead of searching for 'weight loss' search for 'how to lose 20 pounds fast' and other more specific terms. Do not stuff your pages with keywords. The recommended density of keywords is between 2 and 3 percent of the text on your page.

Excessive keyword phrases are not only recognizable to search engines as ‘stuffing’; they can ultimately affect the quality of the writing. This is where LSI comes in. LSI involves using phrases that are synonymous with your original keyword phrase. Learn about LSI!

3. The more relevant sites that link to your page, the better your rankings will be. For example, if you sell creative scrap booking products, try putting links about your self-designed scrap booking pages on sites that instruct people on how to scrap book. This is one way of 'piggy backing' on the keywords used by other sites.

Write your own articles or have a freelance writer write some for you. Submit them to article directories and allow other sites to use them providing they leave the resource box or by-line connected to the article. It is a 'scratch my back and I'll scratch yours' strategy and it works for both sides.

4. You can use your blog for more search engine marketing. If you update your blog daily and ping it with blog directories, you will see an increase in your blog's search engine rankings. Link to your site from your blog. This is another means of piggy backing.

5. Purchasing clicks on search engines is another strategy used in search engine marketing. This is how sites are placed in 'sponsored sites' at the very top of the page and along the right hand side on Google. Depending on the keywords you use for this strategy, you will have to pay a few pennies to several dollars in order to beat out your competition. Yahoo allows you to set a daily maximum amount of money for clicks. If your site is brand new, try the lowest amount of money for a week or so to test how many clicks you get and how many sales you make from those clicks.

6. Monitor your site traffic on at least a weekly basis. Note how much of your traffic is coming from regular search engine marketing. After a couple of weeks of tracking, make small changes to optimize your site's search engine rankings. Continue looking for ways to improve on your site.

Tips For Creating Landing Page That Get You Leads

Increase your conversion rate with just a few simple steps on your landing page design

1.Make sure your headline refers directly to the place from which your visitor came or the ad copy that drove the click.
2.Landing page optimization tip: remove the navigation bar on your landing page design.
3.Provide a clear call to action : Use a minimum of 2 calls to action in a short landing page, 3-5 in a long landing page.
4.Be crystal clear in your goals : Keep your body copy on point as a logical progression from your headline and offer.
5.Keep your most important points at the beginning of paragraphs and bullets.
6.Make your first paragraph short, no more than 1-2 lines.
7.Remove all extraneous matter from your landing page : This includes navigation bars, visual clutter, and links to other sections.
8.Make sure the landing page is relevant to the keyword/ad copy of your PPC ad.
9.Keep the "required fields" to a minimum on your landing page.
10.Make the user feel comfortable - always include a privacy policy on your landing page.

These tips will get you started. Design elements are critical, ie— color, images, layout — as well as video, audio, and other interactivity elements whose purpose is to more deeply engage the reader and boost response.

Landing Page Design

What Elements Drive Conversions?

Are you aware of the elements that drive pay per click conversions?

Do you know what closes sales and what doesn’t?

If not then you might want to hold off on designing your landing page until you figure out what does drive conversions. No sense throwing money away experimenting with pay per click advertising when you aren’t sure how it works. The following elements on your landing page should be considered for every landing page design you undertake:

• Call to Action - Your call to action is one of the most important elements of any landing page. This is the content that will ask for the sale. Without a strong call to action you will not see as many conversions as you expect.

• Page Content - Give thought to your page content because if your site visitors bounce off the page before reading through it they’ll never convert, even if you have the strongest call to action possible. Your content must be engaging and keep them reading.

• Headline - Your landing page headline must grab your readers’ attentions. They’ll never read your outstanding content if you don’t get their attention first.

• Overall Design - The design of your landing page is very important. Is it attractive? If not, your readers might not stick around.

• Landing Page Layout - Page layout is one of the most important aspects of building a quality landing page. Are your photos and graphics placed optimally? Do you have exit links that encourage page visitors to leave before making a purchase? Do you make good use of bullet points, headlines, sub-headlines, and other page elements?

Each of these elements will contribute to a higher or lower conversion rate on your landing page for pay per click advertising campaigns. If you do not understand the purpose for each element then you can’t fix any conversion problems your page might have. I hope these points will help you building better landing pages.