Contesting is an amazing viral tool that gets more exposure for your blog provided you use the contest strategically to leverage growth for your blog.
The objective of any contest should be to create a viral effect and increase user ship for your blog.
Tips to make a blog contest successful :
1 ) Don’t rush:
- Don’t start a contest as soon as you launch a blog, get at least about 30 - 40 good articles on your site before lanching a contest, ensure you have decent amount of traffic to your blog atleast 25 - 35 visits a day to your blog, ensure your content encourages interactivitity from your readers in terms of comments at least about 4 - 5 good commments per post.
Once you have the above you can start to work on a contest as you have now created a solid foundation for the contest to be successful.
2 ) Keep the contest simple:
- Keep focused on the objective of being viral, keep the contest very simple. Let the user do a maximum of 5 action oriented things to gain an entry in to your contest. Anything more than 5 will not go well with the user.Respect your users time for contesting.
3 ) Create a viral buzz:
- Ensure that you give entries or points to users to create a viral buzz for your blog. You should leverage social media sites like Stumble Upon and Technorati to favourite your blog, gain visibility and increase ranking.
4 ) Ensure a link strategy for your contest blog:
- Incentivise users with entries to link your contest post to their blog. This is the best natural form of getting noticed by Google. This will result in high Google ranking and high PR in the next update depending on how many sites link to you.
5 ) Use forums effectively:
- Use webmasters forums effectively to ensure that your contest post is visible. Create a contest thread for your blog on these forum to leverage traffic and entries to your blog. Use at least 10 - 12 webmasters forum for this activity. Ensure that each thread on each forum is different, the will help you in not posting duplicate content for your blog online.
Every webmaster forum has a Contest sub section, make use of this to promote your blog.
6 ) Ensure reputable sponsors:
- Good sponsors and prizes are always an attraction for any contest. Ensure you tie up with reputed blog and sites to build attraction for your contest. High the value of the prizes better the response to your blog contest.
7 ) Get high commenting:
- Ensure that you comment intelligently on top traffic blogs in your niche and drive traffic to the contest post instead of your home page.
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